The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today.  Behind every Twitter triumph, there is a well-defined success formula. Schaefer tells us how he built his successful business almost entirely through social media marketing platforms like Twitter not through scams and paid campaigns, but by applying common-sense marketing fundamental to new media channels.Through real-life examples and easy-to-follow steps Mark teaches you:The formula behind every Twitter business successSecrets to building influence through Twitter 20 methods to build an audience that wants to connect to you Content strategiesTime-saversHundreds of practical, actionable tips to make Twitter work22 ways to use Twitter as a competitive advantage  and dozens of ideas to make Twitter easy to understand!Start your journey

"I recommended this book to my mother" according to Gisela Hausmann. I recommended this book to my mother, which says it all. While I might recover from losing followers I would not want to disappoint my mother. She is not on Twitter (yet); if anything will help her ease into this social medium it is "The Tao of Twitter". Beyond that, this compact book offers general advice, good for all social media.Twitter has received great attention because of its role in various political revolutions during the Arab Spring. While that may have demonstrated the power of Twitter, many people, who then looked at Twitter for the first time, might have been unsure, how this medium could help t. "People, Not Machines, Are on Twitter. Therefore, Act Accordingly to Enjoy Success" according to Serge J. Van Steenkiste. Mark Schaefer clearly explains to his readers how to successfully derive business benefits from Twitter. Mr. Schaefer reduces what he calls the Tao of Twitter to three guiding principles:1. Build targeted connections: More relevant connections mean more opportunities for business benefits.2. Create meaningful content: Providing consistent, compelling content builds awareness and generates trust over time, resulting in new (relevant) Twitter connections.People, Not Machines, Are on Twitter. Therefore, Act Accordingly to Enjoy Success Mark Schaefer clearly explains to his readers how to successfully derive business benefits from Twitter. Mr. Schaefer reduces what he calls the Tao of Twitter to three guiding principles:1. Build targeted connections: More relevant connections mean more opportunities for business benefits.2. Create meaningful content: Providing consistent, compelling content builds awareness and generates trust over time, resulting in new (relevant) Twitter connections.3. Be animated with a mindset of helpfulness: The social Web is not different from any business relationship. Trust must be earned before it is given.The autho. . Be animated with a mindset of helpfulness: The social Web is not different from any business relationship. Trust must be earned before it is given.The autho. "Excellent Book!" according to sara holte. I never understood why Twitter is so popular and didn't really think there was much value in wasting your time sending tweets. The author tells a story of his experiences early in the book and it was quite clear just how powerful Twitter can be. This book was easy to read and understand. Shaefer gets right to the point and provides information for using Twitter and the tools available. He tells you how to use Twitter, what to say, and why.The main message Schaefer sends is that Twitter is about connecting people with people. This is where he explains what he means by the Tao of Twitter. He outlines Excellent Book! I never understood why Twitter is so popular and didn't really think there was much value in wasting your time sending tweets. The author tells a story of his experiences early in the book and it was quite clear just how powerful Twitter can be. This book was easy to read and understand. Shaefer gets right to the point and provides information for using Twitter and the tools available. He tells you how to use Twitter, what to say, and why.The main message Schaefer sends is that Twitter is about connecting people with people. This is where he explains what he means by the Tao of Twitter. He outlines 3 areas: (. areas: (

"The best book on Twitter you will ever read." -- B2B Marketing Magazine