To Boldly Go: Marketing the Myth of Star Trek (International Library of the Moving Image)

. Her work encompasses many fields, including myth in relation to film and television as well research on the science fiction genre. About the Author Djoymi Baker is Lecturer in Screen Studies at the University of Melbourne. Wilson and Maria Colavito. She is the author of The Encyclopaedia of Epic Films (2014), with Constantine Santas, James M

Abrams' "reboot" films. Chapters examine how oral and literary traditions have influenced the series structure and its commercial image, how the cosmological role of humanity and the Earth are explored in title sequences across various Star Trek media platforms, and the multi-faceted way in which Internet, video game and event spin-offs create rituals to consolidate the space opera's fan base. The author argues that the tools of promotional material and transmedia merchandising shape viewers' experiences of the hit television series, reinforcing its mythology that both recycles the narratives of classical heritage and looks forward to the future. Cultural manife

Wilson and Maria Colavito. Her work encompasses many fields, including myth in relation to film and television as well research on the science fiction genre. . She is the author of The Encyclopaedia of Epic Films (2014), with Constantine Santas, James M. Djoymi Baker is Lecturer in Screen Studies at the University of Melbourne