Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You (Business Books)

Great read and valuable information! This is a great read for anyone looking to learn more about content marketing—or any kind of sales and marketing, for that matter! The author's stories are great and he backs all the recommendations up with solid research. A quick but compelling read with lots of good homework for marketers and entrepreneurs.. If you help, opportunities will come Jeremey Donovan Overarching point: Achieve top-of-mind status by engaging prospects, customers, and colleagues though “You Marketing” to create thriving, rich relations. “You Marketing” = quality, personalized content delivered consistently and at the right moments that makes people’s lives better by connecting people with what they value. If you help, opportunities will come.This book offer a wealth of actionable tips for (a) content strategy (b) knowledge management (c) content production, d) content distribution, and (e) content ROI. It also goes into some depth on building trust & l. Essential resource for companies looking to build influence Top of Mind provides actionable tips and strategies like a business book - without the typical preachiness and narcissism of many others in this category. Well-researched, relatable, and practical, this is the best playbook for establishing a content-powered brand that is top of mind for your company's most important customers.

He has grown his company’s revenue by more than 100 percent year-over-year since its founding in 2011; it is now the largest provider of expert content to online publications. In 2016, he won the EY Entrepreneur of the Year Award.. John Hall is the cofounder and CEO of Influence & Co., a firm that helps brands and individuals leverage their expertise to create, publish, and distribute content to gain influence, visibility, and cre

He reveals:• how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. It’s always about relationships. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.It’s the winning approach John Hall used to build Influence & Co. There’s no better way to drive opportunities that result in increased revenue and growth. into one of “America’s Most Promising Companies,” according to Forbes. Position yourself for success by establishing and dev

Anyone interested in communicating effectively through content would do well to embrace the audience-centric approach outlined in Top of Mind.”Eric Hellweg, managing director at Harvard Business Review“Top of Mind is a critical and powerful tool to catapult yourself into relevance in a noisy, competitive world. Get it now, and leverage your content like never before.”Jeff Hoffman, cofounder of Priceline and ColorJar“With Top of Mind, John breaks down the last barriers between executives and content marketing. Davis, founder of Monumental Shift and author of Brandscaping“Top of Mind is a must-read for any business professional who wants to understand how to break through the noisy and competitive landscape of today’s digital, social, and mobile world. Top of Mind contains John’s simple, yet powerful, secr