Traction: How Any Startup Can Achieve Explosive Customer Growth

They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.. That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. Talk is cheap, but traction is hard evidence that you're on the right path. You'll learn, for example, how to: Find and use offline ads and other channels your competitors probably aren't using Get targeted media coverage that will he

Thomas D. Kehoe said Weinberg and Mares beat me to it!. I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist ("Weinberg and Mares beat me to it!" according to Thomas D. Kehoe. I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (201Weinberg and Mares beat me to it! Thomas D. Kehoe I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (2014 Sep 13), "marketers say they. Sep 1Weinberg and Mares beat me to it! I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (201Weinberg and Mares beat me to it! Thomas D. Kehoe I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (2014 Sep 13), "marketers say they. Sep 13), "marketers say they. ), "marketers say they. 01Weinberg and Mares beat me to it! Thomas D. Kehoe I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (2014 Sep 13), "marketers say they. Sep 1Weinberg and Mares beat me to it! I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (201Weinberg and Mares beat me to it! Thomas D. Kehoe I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (2014 Sep 13), "marketers say they. Sep 13), "marketers say they. ), "marketers say they. This is the book for next-gen marketers who are actually responsible for revenue I've been head of marketing and strategy for startups and interesting brands for several years, and this was the first book I've ever read that is actually useful and something I frequently reference in channel, strategy and overall marketing brainstorming sessions. Why? Because it provides a comprehensive view of contemporary best-pract. Doesn't tell you how to implement each channel, but does a great job of challenging you to think outside the box for cust acq. Traction was extremely helpful for me as a budding entrepreneur and author. In the book, Weinberg and Mares lay out 19 different "traction channels" everyone looking for their next client should consider. Furthermore, they challenge you to give a hard look to some of the channels you would normally dismiss without a second thought. Why?