Unlabel: Selling You Without Selling Out

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews).As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.This visual blueprint teaches you how to grow both creatively and commercially by testing

But the most important brand that I built was me, the personal brand that’s from my guts to the skin (4).My philosophy is simple: unlabel. And it uses the Authenticity Formula (1) to explain the cross sections of that anatomy. (1). Refuse to be labeled. A brand has a heartbeat.Unlabel explores the anatomy of a brand. Find your swoosh, your Apple, your Rhino. Not “un” as in the nihilist or negative sense of the prefix, but in the “refuse” sense of the meaning. Author Note from Marc EckoI am a brand, but I am not a label. In the same way that you do push-ups to exerc

Palm Fronds Half way through the Kindle edition and I am already deeply grateful for the insights I've gleaned so far from Mr. Ecko's Unlabel.What I've been able to see through Marc's eyes is invaluable. There is a real sense of history at play here that fortifies the designers focus on authenticit. Tonya A. Ratliff-garrison said Wish This Book Would Have Been Around When I Was "Wish This Book Would Have Been Around When I Was 20" according to Tonya A. Ratliff-garrison. This book couldn't have come at a better time in my life.On October Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . , 201Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . , I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . 0. This book couldn't have come at a better time in my life.On October Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . , "Wish This Book Would Have Been Around When I Was 20" according to Tonya A. Ratliff-garrison. This book couldn't have come at a better time in my life.On October Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . , 201Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . , I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . 01Wish This Book Would Have Been Around When I Was 20 This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . , I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation . Marc ecko shows you his guts in this book I never really wore Ecko stuff growing up.I actually never knew who Marc Ecko really was until I read this book.This book was an entertaining look into what it took to get to where he is today.I appreciated how he also gave a fair share of the text to the failures he experienced through