UX Research: Practical Techniques for Designing Better Products
UX Research: Practical Techniques for Designing Better Products
Description
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Each chapter includes a short exercise so you can quickly apply what you’ve learned.Learn what it takes to ask good research questionsKnow when to use quantitative and qualitative research methodsExplore the logistics and details of coordinating a research sessionUse softer skills to make research seem natural to participantsLearn tools and approaches to uncover meaning in your raw dataCommunicate your findings with a framework and structure
About the AuthorBrad Nunnally is a User Experience Designer out of St. For the last decade, his work has included research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify user needs and develop engaging experiences based on those needs.. He regularly speaks on research methods, design techniques, and strategy. Louis, MO
"Five Stars" according to Eduardo Ortiz. A must have for anyone doing design research.. Colin MacArthur said Five Stars. A clear and actionable handbook for user researchers with good nuggets for experts.
Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify user needs and develop engaging experiences based on those needs.. Brad Nunnally is a User Experience Designer out of St. For the last decade, his work has included research, modeling, design, and testing. He regularl