What Chinese Want: Culture, Communism and the Modern Chinese Consumer

E. Sander said A must-read for those involved in China, but will take work to get through. I have been working in China for 1,5 year now and was immediately fascinated by the title and context of this book. In the past "A must-read for those involved in China, but will take work to get through" according to E. Sander. I have been working in China for 1,5 year now and was immediately fascinated by the title and context of this book. In the past 2 years I have been extensively reading about China, its culture and the psyche of its people in an attempt to understand them. Bit by bit I have been putting the complex puzzle of China and the Chinese together only to see that the resulting picture still never made complete sense. I expected a lot from books like Kotler's 'Marketing Management in China', but it proved little more than his regular 'Marketing Management' book with some added Chinese case material. After reading an ar. years I have been extensively reading about China, its culture and the psyche of its people in an attempt to understand them. Bit by bit I have been putting the complex puzzle of China and the Chinese together only to see that the resulting picture still never made complete sense. I expected a lot from books like Kotler's 'Marketing Management in China', but it proved little more than his regular 'Marketing Management' book with some added Chinese case material. After reading an ar. "NOT FOR GENERAL READERS" according to Arnold M. Schaffer. Although the second half of the book is better than the first, I wonder how many readers will make it through what is just a glorified Power Point presentation. The book contains too many generalizations about Chinese culture and is mainly applicable to those individuals most interested in developing a marketing campaign for various products.. "Good insight knowledge" according to Claudia Sanne. Very interesting, actual book about present China written by somebody who has lived here a number of years and is big in marketing in China- he has to know his clients to be successful!Some lengthy parts and too much marketing detail in the second third of the book and sometimes unnecessary complicated, longwinding sentences, but a great read overall, I recommend it to anybody living in China and dealing with Chinese

From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including:- why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth;- their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and- the long and storied past that still drives decision making at corporate, local, and national levels.Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Today, most Americans take for granted that China will be the next global superpower. Walter Thompson's (JWT) China operations, marshals his 20 years of exp

"Brilliantly written, colorful, witty and well signposted." —Financial Times"I highly recommend the landmark and essential book What Chinese Want by Tom Doctoroff, to any business leaders, entrepreneurs, public officials, trade organizations, and members of the general public who are seeking a deeper and more profound understanding of the Chinese market and its consumers than is found anywhere else." —Business World"With insight and energy, Doctoroff…takes on the daunting task of explaining the Chinese character… This in-depth, lively p