Writing for Museums

. Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years

Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. Your story is told everywhere, and with each narration it reinforces your brand; hopefully every single word reflects your brand. Writing for Museums will help all staff who write better --- and result in clearer communication with and education for --- all your visitors.. If you ever wished for a good writer, right on staff, ready to take on project, major or routine, here’s the help you’re looking for

Not just for museums, for sure! Ed King This book could easily be titled "Best Ways to Communicate" - and the lessons taught are applicable to not only museums but ANY non-profit organization seeking to understand the best ways and means of reaching out to present and potential audiences. The examples used by the author are VERY relevant and timely. They're illustrated with examples that an. Ideas Galore This book is full of ideas for large and small museums. Visitors, especially children, can give you wonderful feedback if you ask them. Methods of communication with people at different levels of knowledge and interest are covered (websites, newsletters, etc.). There are ideas for the store, the database, using social media, and creating surveys. At t. Mike Cosden said Five Stars. Great book with lots of tips and tricks for many different aspects of writing in the museum field.

Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners, and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Each chapter tells how to put into words the stories you need to tell including:BlogsBrochuresExhibition videosGuided tour scriptsCollateral programming talksMarketing plansProposals to community partners Public Relations releasesSocial MediaSolicitation lettersSurveysVolunteer communications WebsiteIf you ever wished for a good writer, right on staff, ready to take on project, major or routine, here’s the help you’re looking for. Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your mu