YouTube: Online Video and Participatory Culture (Digital Media and Society)

JEAN BURGESS is a Senior Research Fellow in the Creative Industries Faculty and Deputy Director at the ARC Centre of Excellence for Creative Industries & Innovation at the Queensland University of Technology. He is co-author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Society, forthcoming from New York University Press.. JOSHUA GREEN w

Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube&rsq

"Jean Burgess and Joshua Green insightfully weave together an engaging and much-needed cultural narrative of the astonishing new phenomenon that is YouTube with an incisive critique of its rapidly-mythologised yet deeply uncertain transformative potential."Sonia Livingstone, London School of Economics and Political Science"This book is an important and timely contribution to the literature on participatory culture and media. The analyses provide empirical bases for understanding the diversity of YouTube users' practices and sophisticated theoretical consideration of the social, cultural, political, historical and economic contexts in which these practices are situated and which they so often disrupt."Nancy Baym, University of Kansas